"Copyright is floundering. So let's extend it!" Fail!

Excuse the upcoming babble, the jargon, and the notebook thought-processes.

So the EU's passed a proposal to extend the term of copyright in recordings from 50 years to 95.

Ignoring the pro-lobby's positioning and the anti-lobby's righteous freetard indignation, any fule kan sea that record companies & rights owners in general are having a hard time protecting their copyrights as it is. Aside from all that business with P2P, there are literally* billions of copyright infringements every day in the media. I work at a reasonably well-known ad agency with some very high-profile clients, so we go by the book; but I know there are smaller, local productions & agencies across the globe that don't have the time, budget, or more pertinently the knowledge to secure the licences and clearances they should.

(* Not literally literally.)

The copyright licensing process needs to be streamlined, simplified, and readjusted so that it can effectively harness smaller, easily-made payments. At present, there are people that habitually avoid paying larger, difficult to negotiate licences - and the rights owners don't have the tools or people to pursue infringements.

If they can't track or punish infringements for 50-year old copyrights, what benefit is there in extending the life of copyright?

Make licences easier/cheaper to obtain. Make infringements easier to pursue but less painful to pay. Cut down on the approvals.

Simplify. Rethink. Adapt. Survive. Et cetera.